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14 Common Content Marketing Mistakes You’re Making (And What to Do Instead)

In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that...

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Leadership Changes: 12 Ways to Reassure Employees

Big internal transitions can have a challenging impact on businesses, especially when leadership is changing. In order to ensure a seamless transition if you are bringing in a new leader, it’s...

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15 Collaboration Tools for Remote Teams (That Aren’t Slack)

Today, with so many employees working from home, maintaining productivity in an office requires tools that can connect teams through voice, chat, and video. Slack rules the roost as a top team...

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Want to Win a Business or Industry Award? Follow These Important Tips When...

Winning a business or industry award can be a great honor for your business, as well as a great PR opportunity. However, to be considered for many awards, you’ll need to submit an application that’s...

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16 Essential Skills to Look for in a New Hire

Within an organization, some skills are far more valuable than others. If your business is looking to hire new employees, then determining if candidates possess these important skills should be the...

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16 Things You Should Never Say When You’re Negotiating

When you’re negotiating a deal, a misinterpreted tone or poorly chosen words could ruin an otherwise successful conversation. Sometimes you may not know even which phrases might turn a deal sour....

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14 Unique Ways to Build Brand Loyalty Through Social Media

Brand loyalty is a key component of marketing in the twenty-first century. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier...

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Tips for Practicing Your Investor Pitch Ahead of the Big Meeting

Every entrepreneur knows how nerve-wracking delivering a pitch to investors can be. Whether you are seeking funding for a startup or an injection of cash to grow your existing business, you want to be...

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Hiring New Remote Employees? Here’s How to Successfully Onboard Them Virtually

Remote working has taken the world by storm, and as companies grow, they will need to hire off-site workers. Getting those new employees onboarded, however, can be a challenge. Businesses can’t...

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Using Personality Tests as a Hiring Tool: What Are the Pros and Cons?

Revised and updated Oct. 27, 2020 Smart leaders understand how powerful having different personality types in the workplace can be. Personality tests like Myers-Briggs and Enneagram can measure a...

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Landing Page Best Practices: How to Optimize Your Web Pages for Increased...

Revised and updated October 31, 2020 It’s often said you only get one chance to make a great first impression, and that holds true for your company website. The visual appearance and written copy on...

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Job Hunting? Make Sure Your Resume Has These Essential Elements

Resumes are the first impression that business owners have of potential hires. As a result, employers must use them to figure out whether a person is worth bringing in for an interview. Every employer...

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Hiring a Part-Time CFO? Look for These 11 Important Qualities

Occasionally, a business may require a part-time chief financial officer (CFO) because their full-time employee has left or transitioned, or they just can’t afford to bring on a full-time CFO at an...

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10 Surefire Ways to Find Qualified Job Candidates

The competition for top talent is fierce these days, with many businesses offering competitive salaries and premium benefits to entice the best job candidates to join their company. But it can be...

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Tips for Dealing With Controversial Topics on Social Media

Social media has given every individual a public voice, and people are eager to share their opinions on the latest hot-button issues. But as a business, it’s important to remain neutral on...

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